Fresh Digs feature in BizTimes

Fresh Digs feature in BizTimes

by MSI General, March 8, 2018

When the family business is designing and building state-of-the-art spaces for clients, it makes sense to work in a state-of-the-art facility.

In early 2017, MSI General Corp. decided the 18,000-square-foot space at W215 E. Wisconsin Ave. in Nashotah it had been operating out of for the past 40 years needed an update.

The last renovation had been completed in the mid-1980s and the dated space didn’t reflect the design and custom build work MSI’s staff was capable of, said Jeffrey Packee, chief operating officer.

“We were celebrating our 60th anniversary in May, and wanted to complete this for our event,” Packee said. “And there was a big push to modernize, incorporate technology and add collaboration space because we truly work in a team setting.”

The company’s architects and designers incorporated several design techniques to showcase ideas that customers could also use for their own projects. Some of those include Zintra acoustic ceiling panels used instead on the walls for both decoration and as a sound barrier; a white Dupont Zodiaq Quartz island in the café area where the team celebrates accomplishments; and Bradley Corp.’s WashBar sink in the bathroom.

“We like our clients to meet our team and see our space. Some have even walked away with ideas of their own,” Packee said.

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