MSI General masterfully transformed the former location of Paintball Daves in the Historic Third Ward into Wisconsin’s very first Ben & Jerry’s Scoop Shop in Wisconsin, bringing a fresh and exciting ice cream experience to the community. This charming establishment seamlessly blends modern and rustic design elements, creating a welcoming environment for all ice cream enthusiasts.

As you step inside, you’ll be greeted by an inviting interior that features a harmonious mix of wooden panels, white and lime green tiles, and the iconic Ben & Jerry’s branding. The design not only pays homage to the historic character of the building but also infuses it with a fun, contemporary vibe that is quintessentially Ben & Jerry’s. The setting is perfect for enjoying your favorite scoop of Cherry Garcia or Phish Food while soaking in the unique atmosphere.

One of the standout features of this shop is a locally inspired mural that adds a touch of whimsy and charm. This lively artwork showcases the beloved Ben & Jerry’s cows in a vibrant, Wisconsin-themed landscape, further enhancing the delightful ambiance. Whether you’re a local resident or a visitor to the Historic Third Ward, the Ben & Jerry’s Scoop Shop promises a memorable and enjoyable experience, celebrating both the rich history of the area and the beloved tradition of Ben & Jerry’s ice cream.