Retail: Grocery

Outpost Natural Foods

Outpost Natural Foods
Wauwatosa, Wisconsin

Since 1970, Outpost Foods has been providing our local communities with organic and locally-grown foods. The purpose of the remodel of the Wauwatosa store was to ease the flow of traffic through the departments at the front of the store and to update the backroom facilities. The store now has a refreshed look with brighter, bolder colors, wild patterns, fun signage, a colorful entry vestibule, and polished concrete floors. The back of the building was expanded to increase the size of the freezer and to add space for storage and food prep. A new café area was designed with a large, easy-to-access service counter. The previous dairy cooler was expanded and new energy-saving coolers were installed. MSI General has partnered with Outpost on all of their projects dating back to 1998. We are proud to continue supporting their growth and our shared belief in the power of community.

Outpost Natural Foods
Raving Fan
Director of Brand & Store Development
Outpost Natural Foods Cooperative
We consider MSI General a partner in our success and count on them for the decades of experience they bring to the table, especially with grocery retail. Our stores are small compared to others but because of our high traffic and specialty items, our remodels are complicated. Our current Wauwatosa store remodel is no exception! On this job in particular, they have worked with us through many plan iterations and are able to make changes on the spot to ensure our vision comes alive.