First Supply Distribution Center

As a long-term, trusted client, First Supply once again partnered with MSI General to support a major step forward in their continued growth. The new 308,000-square-foot Joe Poehling Distribution Innovation Center represents a significant milestone in First Supply’s ongoing investment in technology, infrastructure, and people—and reinforces their commitment to exceptional service across the Midwest.

From strategic site planning to building design, construction, and technology integration, this project demonstrates the power of MSI General’s Single Source Responsibility™ DESIGNBUILD approach.

MSI General delivered a state-of-the-art distribution facility engineered for maximum efficiency, reliability, and future scalability. The building features a 40-foot clear height, 42 dock doors, and expansive standard racking with 17,000 pallet positions, all designed to support high-throughput distribution and ensure exceptional product availability.

A centerpiece of this project is the integration of Exotec automated storage and retrieval technology, providing 43,000 high-density bins and dramatically improving picking speed and accuracy. This advanced system, combined with smart warehouse layout planning, enables faster order fulfillment, optimized inventory management, and seamless logistics coordination.

With this new facility, First Supply strengthens its position as a leader in distribution excellence—empowering their teams with the infrastructure, tools, and technology needed to serve customers faster, smarter, and more reliably than ever before.