Ben & Jerry’s Scoop Shop

Specialty: Ice Cream Shop Ben & Jerry’s Scoop Shop Third Ward Milwaukee, WI • Completed Summer 2024 MSI General masterfully transformed the former location of Paintball Daves in the Historic Third Ward into Wisconsin’s very first Ben & Jerry’s Scoop Shop in Wisconsin, bringing a fresh and exciting ice cream experience to the community. This…

Merle Norman Oconomowoc

Commercial: Medical & Cosmetic Day Spa Merle Norman Cosmetics Oconomowoc, WI • Completed Late 2023 MSI General reconstructed the interior space at Merle Norman Cosmetic Studio & Spa in downtown Oconomowoc on Main Street. The exterior is welcoming and charming, while the interior is fresh and luxurious with a touch of “Merle Norman” throughout.

G-town Properties

Retail: Multi-tenant, Exterior Renovation G-Town Properties 2022 Completed Project: Germantown, WI The goal of the Pet Supplies Plus façade addition and renovation was to provide a larger “visual presence” within the allotted space while updating the look of the entire retail center. All the existing brick masonry and EIFS (Exterior Insulation and Finish System) was…

Amped

Retail/Hospitality: Bar & Event Space Amped 2022 Completed Project: Milwaukee, WI MSI General was excited to partner once again with Bars & Rec on Amped, a private-suite karaoke bar and professional meeting space. This exciting venue for socializing, singing, and team-building events is located in Milwaukee’s brewery district at 910 W. Juneau Avenue. Amped occupies…